®
ARACAR 3.0
ARA Time Travel & Tours Sdn Bhd
A seamless car rental experience built around real-time booking and door-to-door delivery. Available across desktop and mobile, with a focus on making car rental simple and convenient.
Responsive Web
In Development
Visit Website →
The Challenges
ARA 2.0 had the core rental functionality, but the experience could be improved to make the journey clearer, more efficient and easier to manage.
ARACAR 2.0
Improving 2.0
Reviewing the existing experience and identifying areas that could be simplified and improved in 3.0.
Lack of Clear Direction
Key actions and content were not clearly prioritised, resulting in an experience that did not effectively guide users towards booking.
Weak User Engagement
The previous experience lacked strong visual and content-driven touchpoints to attract users, communicate value and encourage them to explore further.
Design Decisions That Didn't Scale
Some decisions made during ARACAR 2.0 were based on the experience and understanding I had at the time. As my design experience progressed, I gained a clearer perspective on why certain approaches did not perform as expected.
My Contribution
Focused on improving the UI/UX from 2.0 to 3.0 across both customer and operational workflows.
1
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UI/UX and product design
2
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Redesigned key customer journeys
3
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Vehicle browsing and details
4
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Booking and delivery flow
5
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Admin panel UI
6
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Design system and reusable components
Want to See More?
Not everything I’ve worked on can be shown publicly due to NDA and confidentiality.
But I’d be happy to share more privately.
Let’s have a quick chat
← Back
®
ARACAR 3.0
ARA Time Travel & Tours Sdn Bhd
A seamless car rental experience built around real-time booking and door-to-door delivery. Available across desktop and mobile, with a focus on making car rental simple and convenient.
Responsive Web
In Development
Visit Website →
The Challenges
ARA 2.0 had the core rental functionality, but the experience could be improved to make the journey clearer, more efficient and easier to manage.
ARACAR 2.0
Improving 2.0
Reviewing the existing experience and identifying areas that could be simplified and improved in 3.0.
Lack of Clear Direction
Key actions and content were not clearly prioritised, resulting in an experience that did not effectively guide users towards booking.
Weak User Engagement
The previous experience lacked strong visual and content-driven touchpoints to attract users, communicate value and encourage them to explore further.
Design Decisions That Didn't Scale
Some decisions made during ARACAR 2.0 were based on the experience and understanding I had at the time. As my design experience progressed, I gained a clearer perspective on why certain approaches did not perform as expected.
My Contribution
Focused on improving the UI/UX from 2.0 to 3.0 across both customer and operational workflows.
1
add label
UI/UX and product design
2
add label
Redesigned key customer journeys
3
add label
Vehicle browsing and details
4
add label
Booking and delivery flow
5
add label
Admin panel UI
6
add label
Design system and reusable components
Want to See More?
Not everything I’ve worked on can be shown publicly due to NDA and confidentiality.
But I’d be happy to share more privately.
Let’s have a quick chat
← Back
®
ARACAR 3.0
ARA Time Travel & Tours Sdn Bhd
A seamless car rental experience built around real-time booking and door-to-door delivery. Available across desktop and mobile, with a focus on making car rental simple and convenient.
Responsive Web
In Development
Visit Website →
The Challenges
ARA 2.0 had the core rental functionality, but the experience could be improved to make the journey clearer, more efficient and easier to manage.
ARACAR 2.0
Improving 2.0
Reviewing the existing experience and identifying areas that could be simplified and improved in 3.0.
Lack of Clear Direction
Key actions and content were not clearly prioritised, resulting in an experience that did not effectively guide users towards booking.
Weak User Engagement
The previous experience lacked strong visual and content-driven touchpoints to attract users, communicate value and encourage them to explore further.
Design Decisions That Didn't Scale
Some decisions made during ARACAR 2.0 were based on the experience and understanding I had at the time. As my design experience progressed, I gained a clearer perspective on why certain approaches did not perform as expected.
My Contribution
Focused on improving the UI/UX from 2.0 to 3.0 across both customer and operational workflows.
1
add label
UI/UX and product design
2
add label
Redesigned key customer journeys
3
add label
Vehicle browsing and details
4
add label
Booking and delivery flow
5
add label
Admin panel UI
6
add label
Design system and reusable components
Want to See More?
Not everything I’ve worked on can be shown publicly due to NDA and confidentiality.
But I’d be happy to share more privately.
Let’s have a quick chat
← Back